🎬 Chapter 1: Diamonds Were Born Desi
Long before diamonds hit red carpets and engagement rings, they were dug out of Indian soil. The Golconda region (present-day Andhra Pradesh) was the OG hotspot — the only known source of diamonds in the world for centuries.
✨ Royal families traded them, temples were decorated with them, and the Mughal emperors treated them like divine blessings.
Back then, diamonds weren’t just expensive — they were spiritually powerful.
⛏️ Chapter 2: The World Discovers the Sparkle
Fast forward to the 1700s–1800s. New deposits are found in Brazil, and then South Africa stuns the world in the late 1800s with massive finds.
Suddenly, what was rare became… not so rare.
💣 And that’s where the real price drama begins.
More supply meant lower prices, so the market had to get creative. That’s when diamonds began to be marketed less as “rare stones” and more as symbols of emotion — love, success, commitment. This emotional value helped maintain high prices even when the actual supply grew.
📉 Chapter 3: Wars, Crashes & the Diamond Dips
- 💔 Great Depression (1930s): Nobody could afford luxury. Diamond prices dipped.
- ⚔️ World Wars: Manufacturing diamonds used for tools, not tiaras.
- 📈 Post-War Boom (1950s–70s): Weddings, anniversaries, prosperity = diamonds bounce back.
- 💸 1980s–2000s: Global economic ups and downs meant a rollercoaster of diamond prices.
By this time, diamonds became part of culture, not just fashion. But they were also seen as investments — a place to store wealth, like gold.
🧪 Chapter 4: The Lab-Grown Earthquake (2010s–Now)
Enter: lab-grown diamonds. Real diamonds, just created in labs instead of dug from mines.
They shook the market for two big reasons:
- 🔍 They’re nearly identical to natural diamonds (physically & chemically).
- 💰 They cost 40–60% less.
Suddenly, people had a choice. If the sparkle’s the same, why pay more?
This created a massive price drop for many natural diamonds — especially generic, commercial-quality stones.
📉 Chapter 5: The Real Diamond Price Drama (2020–2025)
The last few years? Oh, it’s been a rollercoaster ride for diamond prices.
In 2020, the world froze thanks to the pandemic — and so did diamond demand. With weddings postponed and luxury purchases paused, the market dipped. But as soon as things started opening up in 2021, there was a “revenge shopping” wave. People were buying diamonds like they were making up for lost time — and prices soared.
By 2022, the sparkle was at its peak. The luxury market was booming, proposals were everywhere, and diamonds were hot again.
But then… lab-grown diamonds really entered the chat. With more people realizing they could get the same sparkle for half the price, natural diamond sales started slipping.
By 2023, the shift was undeniable. Many natural diamonds saw their prices start to drop — and by 2024, some reports said prices had dropped by over 25% in just two years.
👉 The only ones holding their ground? Rare, vintage, and one-of-a-kind stones.
👉 Mass-market natural diamonds? Feeling the heat.
💬 Chapter 6: So… Are Diamonds Still Worth It?
✅ YES — if you’re buying for emotional value, style, legacy, or celebration.
And if you love sparkle without the baggage?
🧪 Lab-grown is here to stay — guilt-free, budget-friendly, just as stunning.
🧠 Quick Sparkle Facts:
- The Kohinoor was once owned by Indian royals before being taken to Britain.
- Colored diamonds (pink, blue, green) are now trending and often fetch way higher prices.
- The biggest buyers of diamonds today? India, China, and UAE — not the West.
✨ Final Thoughts: Your Shine, Your Story
Whether you go natural, lab-grown, vintage, or colored, diamonds have never been just about price. They’ve been about celebration, expression, and energy.
So if you’re choosing a diamond today, don’t just ask “What’s the cost?”
Ask:
💬 “What story am I wearing?”
Visit our showroom in T. Nagar today, or DM us on WhatsApp at +91 8072500992 to know more!